Hi, I'm Johnny.

I realized I wanted to change the web in 1996.

I'm a user experience professional in Chicago. I studied brand strategy and interactive marketing at Northwestern University.

My background focuses on user experience strategy and information architecture. I'm fascinated with understanding user behavior and how to best deliver and optimize each experience.

I've worked with talented agencies and brands including Anheuser-Busch, United Airlines, Discover Financial Services, Google, Moen, and Humana Insurance.

// Contact Information
Johnny Schroepfer
@jschrep